For Sponsors

Sponsor or Support us – World Bicycle Day Rallies

We invite organisations to support community-led World Bicycle Day cycle rallies being organised across cities and towns in India.

These are decentralised, citizen-driven events that promote active mobility, healthier lifestyles, and sustainable urban transport.

Common Identity Across Cities

All rallies across India will follow a common branding theme, design language, and visual identity to build a shared national movement.

• A standard logo and branding toolkit will be used across cities

• Sponsors’ logos can be included in local event collaterals

• The core theme and identity will remain consistent and unchanged across all cities

How You Can Support

Sponsorship can be provided in cash or in-kind, depending on your interest and capacity.

In-Kind Support May Include (indicative list only):

• Refreshments (water, snacks, breakfast)

• T-shirts or participant kits

• Event logistics (route support, volunteers, basic arrangements)

• Production and branding materials (banners, standees, selfie boards, etc.)

• Event setup (sound system, stage, tables, chairs)

• Gifts or recognition items for participants or small local activities (best dressed, youngest, eldest participant etc)

How to Get Involved

Sponsorship is coordinated at the city level.

• Please get in touch with the City Lead/Organising Team of the city where you would like to support the event.

• This ensures your contribution is relevant to local needs and used effectively.

Benefits for Sponsors

• Local Visibility: Brand presence at city-level events through banners, T-shirts, and other collaterals

• Community Engagement: Direct interaction with local participants and communities

• Positive Brand Association: Alignment with health, sustainability, and active lifestyles

• Decentralised Reach: Opportunity to support one or multiple cities based on your interest

• Recognition: Acknowledgement by local organisers and through event communication channels

Note: Since events are organised locally in a decentralised manner, visibility and scale of engagement will primarily be at the city level, while still being part of a larger national movement.

Why Support This Initiative

• Be part of a nationwide movement promoting sustainable mobility

• Contribute to building healthier and more liveable cities

• Support grassroots, community-led action

Who Can Sponsor

We welcome support from (indicative list only):

• Hospitals and healthcare providers

• Hotels, restaurants, and cafes

• Local businesses and startups

• National and international brands

• Public Sector Undertakings

• Banks, Insurance companies, Telecom Companies, IT Companies

• Educational institutions and fitness organisations

Sponsorship Guidelines

To ensure alignment with the values of the initiative, we do not accept sponsorships from:

• Liquor/alcohol brands

• Tobacco and gutkha companies

All partnerships should support the spirit of health, safety, and sustainability.

Note

Each city event may vary in scale and format. Sponsors are encouraged to coordinate early with city organisers to explore meaningful and well-aligned support.